Fresh Meats (AU)

Fresh Meats offers customers a tiered membership structure - the Standard tier for regular customers and the Contacts tier for mailing list subscribers.

Members get 1 point per AUD 1 spent.

Their reward system is integrated with their POS (Existco) to redeem rewards using barcode scanning.

Discount vouchers will be reflected and applied on their POS once the reward is scanned.

They also heavily rely on messaging. They promote their membership loyalty program very aggressively on their website, social media platforms and EDM newsletters.