This Singapore based fashion store operates an omnichannel loyalty program via Eber. It works for both their physical and ecommerce store.

Tracyeinny offers a multi-tiered membership for their customers.

They sell gift cards on webapp and customers can use it for their in-store purchases.

In addition to that, they have a whopping 4 x Birthday rewards - 2x for online use and 2x for in-store use.

They also offer monthly rewards for their members. All members get a 6 x $5 discount voucher - no points redemption needed.

Other than that, they are also very generous with their festive season rewards during CNY, Valentine’s day, National Day, Christmas etc.

Tracyeinny is also very engaging with their customers- they update customers with their promotions and blast newsletters very frequently.